Bordeaux: European Capital of Smart Tourism

Bordeaux wins the title of European Capital of Smart Tourism 2022, together with Valencia (Spain). Created on the initiative of the European Union, the prize aims to promote and federate the actors of innovative tourism on a European scale.

It rewards Bordeaux for its exemplary achievements in tourism in four areas: accessibility, sustainable development, digitisation and cultural heritage and creativity. The capacity of the city to reinvent itself by relying on its tangible and intangible heritage, as well as the participatory approach aimed at defining the tourism strategy for the coming years, were distinguished by the jury.